Client Background
A mid-sized market research and analytics company based in Brussels, Belgium, provides insights to clients across retail, finance, and healthcare. The company struggled to generate actionable insights quickly and faced challenges in consolidating data from multiple sources.
Challenges
- Disparate Data Sources: Data from CRM, ERP, marketing platforms, and external sources were scattered.
- Slow Reporting: Reports and dashboards took days to generate manually, delaying decisions.
- Limited Predictive Insights: Lack of advanced analytics to forecast trends, sales, or customer behaviour.
- Data Quality Issues: Inaccurate or inconsistent data affected the reliability of insights.
- Inefficient Decision-Making: Management lacked real-time analytics to guide strategy effectively.
TraceNcode Solution
TraceNcode implemented Odoo AI & Analytics, consolidating data, automating reporting, and applying AI models to generate predictive insights.
Key Implementations:
- Data Integration: Centralized data from ERP, CRM, marketing, and external sources for a single source of truth.
- AI-Powered Analytics: Implemented predictive models for sales forecasting, customer behavior, and inventory demand.
- Automated Dashboards & Reports: Real-time dashboards displaying KPIs, trends, and actionable insights.
- Data Cleaning & Validation: Ensured high-quality, consistent data for reliable analytics.
- Scenario Planning: Enabled “what-if” analysis for operational and strategic decisions.
- Custom Alerts: Automated notifications for anomalies or important business events.
Results & Impact
- Reporting time reduced from days to minutes, enabling faster decisions.
- Predictive insights improved inventory planning and sales forecasting by 30% accuracy.
- Data consistency and quality improved significantly, reducing errors in analysis.
- Management gained real-time visibility into business performance across multiple domains.
- Decision-making became more proactive and data-driven, increasing operational efficiency.
Client Testimonial
"TraceNcode’s Odoo AI & Analytics solution has transformed how we use data. Real-time insights and predictive analytics have allowed us to make faster, smarter decisions and improve business performance."
— CEO, Brussels
