Client Background
A mid-sized online fashion retailer based in Barcelona, Spain, sells clothing and accessories across Europe. The company wanted to improve its online sales, streamline order management, and integrate e-commerce operations with inventory and accounting.
Challenges
- Disconnected Sales Channels: Website orders, marketplace sales, and physical store sales were not synchronized, causing stock discrepancies.
- Manual Order Processing: Orders were manually entered into inventory and accounting systems, increasing errors and delays.
- Limited Customer Insights: Customer data, purchase history, and preferences were scattered across systems.
- Slow Website Updates: Product catalog, pricing, and promotions were updated manually, slowing campaigns.
- Inefficient Reporting: Sales and marketing reports took significant time to compile.
TraceNcode Solution
TraceNcode implemented Odoo E-commerce & Website, creating a fully integrated online platform connected to inventory, sales, and accounting.
Key Implementations:
- Integrated E-commerce Platform: Odoo website and online store fully integrated with inventory and accounting.
- Automated Order Management: Orders automatically updated stock levels and generated invoices.
- Customer Data Centralization: All customer interactions, purchase history, and preferences tracked for targeted campaigns.
- Dynamic Catalog & Promotions: Real-time updates to product catalog, pricing, discounts, and promotions.
- Payment & Shipping Integration: Multiple payment gateways and automated shipping label generation.
- Analytics & Reporting Dashboards: Real-time insights into sales performance, website traffic, and campaign ROI.
Results & Impact
- Order processing time reduced by 60%, with fewer errors.
- Inventory discrepancies reduced by 90%, ensuring accurate stock levels.
- Customer engagement improved, increasing repeat purchases by 35%.
- Marketing campaigns became faster and more effective due to centralized customer data.
- Overall online sales revenue grew by 25% within six months.
Client Testimonial
"TraceNcode’s Odoo e-commerce solution transformed our online business. Everything is connected from orders to inventory and accounting, allowing us to focus on growing our sales instead of managing manual processes."
— E-commerce Manager, Barcelona
